Welcome to the first-ever Artists Alley at DreamHack Melbourne! We know that gaming is more than just gameplay, and one of the most captivating aspects of gaming is the art. That’s why we’re proud to provide a platform for creatives to showcase and sell their beautiful work to the public.

Whether you’re an avid fan or just looking for a unique piece of art to take home, Artists Alley is the perfect opportunity to immerse yourself in the world of gaming art and support local artists. Last year, over 20,000 people attended our festival, and this year we’re excited to bring even more attention to our inaugural Artists Alley.

Artists Alley Application

Interested in being a part of DreamHack’s Artist Alley?

At DreamHack, we welcome artists of all backgrounds and artistic styles to participate in our Artists Alley. However, as a gaming festival, we do require that artists have at least some gaming-related art in their portfolio to be accepted.

We evaluate all artist applications equally and fairly, using a set of criteria that includes relevance to DreamHack (gaming), quality of content, diversity of art, and compliance with our rules. Our goal is to ensure that our Artists Alley offers the best possible experience for both artists and attendees.

Artists Alley Packages

Basic Package


Extras Package


*No tablecloth is provided, applicants are welcome to bring their own. There is no extra storage space available outside of your exhibiting space. WiFi is not included.

** Artwork would be approved by artists and posted with credit

***Bringing your own Wireless Access Point/router is permitted for the Extras Package.

Artist Product Restrictions

  • Items for sale must be original creations or designs, or cosplay props. AI-generated art is not permitted.
  • Artist alley vendors are unfortunately unable to sell clothing (including but not limited to shirts, hats, hoodies, scarves, etc.). Cosplay props are the only exception to this restriction and can be sold.
  • Food & beverages, along with any dangerous items, can not be sold.
  • Art incorporating elements of copyrighted work (where copyright is not owned by the original artist), including AI art, is not permitted.

We are committed to providing a family-friendly environment for all of our attendees. As such, we require that artists take responsibility for ensuring that adult material is not accessible to minors.

We also prohibit any offensive material, including but not limited to hateful, racist, overly sexual, or violent/gory content from being exhibited or sold at DreamHack. If you have any questions about what is considered appropriate content, please contact us prior to the festival.

We reserve the right to require vendors to remove any items from display or sale that we deem inappropriate for the show or its audience. 

Online applications close on 7th April 2023 at 11:59 AEDT. Acceptance emails will be sent out 1 week after applications close. Online application does not guarantee entry to the Artist Alley or DreamHack. No fee is required for application.

Full Terms & Conditions are available here.