Welcome to the first-ever Artists Alley at DreamHack Melbourne! We know that gaming is more than just gameplay, and one of the most captivating aspects of gaming is the art. That’s why we’re proud to provide a platform for creatives to showcase and sell their beautiful work to the public.

Whether you’re an avid fan or just looking for a unique piece of art to take home, Artists Alley is the perfect opportunity to immerse yourself in the world of gaming art and support local artists. Last year, over 20,000 people attended our festival, and this year we’re excited to bring even more attention to our inaugural Artists Alley.


The DreamHack Artist Alley offers an array of comic, pop, cosplay, original work, and pure creativity for artists to showcase their work and attendees to find something new and unique. Attendees will be able to peruse the artist alley and look for something special to add to their own collections.

Artist Alley ARTISTS

ilaikcake & mikanmage & Princey
Jackson Caspersz
JJ Tsan
Littlory Designs
Styx and Stones Society

Application Closed

Please stay tuned for more artist announcements.

At DreamHack, we welcome artists of all backgrounds and artistic styles to participate in our Artists Alley. However, as a gaming festival, we do require that artists have at least some gaming-related art in their portfolio to be accepted.

We evaluate all artist applications equally and fairly, using a set of criteria that includes relevance to DreamHack (gaming), quality of content, diversity of art, and compliance with our rules. Our goal is to ensure that our Artists Alley offers the best possible experience for both artists and attendees.

Artists Alley Packages

Basic Package


Extras Package


*No tablecloth is provided, applicants are welcome to bring their own. There is no extra storage space available outside of your exhibiting space. WiFi is not included.

** Artwork would be approved by artists and posted with credit

***Bringing your own Wireless Access Point/router is permitted for the Extras Package.

Artist Product Restrictions

  • Items for sale must be original creations or designs, or cosplay props. Items can not
    relate to DreamHack, ESL, or other esports brands.
  • Artist alley vendors are unfortunately unable to sell clothing (including but not limited to shirts, hats, hoodies, scarves, etc.). Cosplay props are the only exception to this restriction and can be sold.
  • Food & beverages, along with any dangerous items, can not be sold.
  • Artistic integrity is important. No stolen or artificial intelligence (AI) art is permitted to
    be sold.

We are committed to providing a family-friendly environment for all of our attendees. As such, we require that artists take responsibility for ensuring that adult material is not accessible to minors.

We also prohibit any offensive material, including but not limited to hateful, racist, overly sexual, or violent/gory content from being exhibited or sold at DreamHack. If you have any questions about what is considered appropriate content, please contact us prior to the festival.

We reserve the right to require vendors to remove any items from display or sale that we deem inappropriate for the show or its audience. 

Full Terms & Conditions are available here.