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DreamHack Expo

Activities > Expo


The DreamHack Expo offers an array of comic, pop, cosplay, original work, and pure creativity for artists to showcase their work and attendees to find something new and unique. Attendees will be able to peruse the artist alley and look for something special to add to their own collections.

Part of the Expo


This year, Agon By AOC will return with a brand new booth design. Experience gaming and tournaments on OLED-monitors, challenge pro gamers in our 1v1 area and show your skills at nerf gun sniping to win amazing prizes. Our beloved raffle will make a comeback along with give aways and a bunch of exciting surprises!


Discover the adventures of Mario, the energetic hero of the Mushroom Kingdom! Whether you’re completely new to Mario, haven’t played a Mario game since the 80s or someone who knows Mario well, there’s something for you when Nintendo visits Dreamhack Summer in Jönköping!

Play various Super Mario titles like Super Mario Odyssey, Super Mario 3D World + Bowser’s Fury, New Super Mario Bros. U Deluxe or Super Mario Maker 2 and explore a world of Mario fun together with family and friends!

Additionally, we’ll have other titles available at the expo as well! Swing, kick and smash your way to victory in Nintendo Switch Sports, race to the finish on some of the new tracks in Mario Kart 8 Deluxe or discover an epic adventure across the land and skies of Hyrule in The Legend of Zelda: Tears of the Kingdom, where the adventure is yours to create in a world fuelled by your imagination.

There is a lot of stuff going on in our booth! Show off with your aiming skills at our bean-bag-wall and win some really neat merch, try out Pantameras own CS:GO aim map, compete for exclusive prices by beating today’s high score in our arcade game Panta World, recycle your cans and bottles!
And – come and hang out with our ambassador Youtuber SampeV2, who visits our booth every day. Or join Sampes daily Pantamera CS:GO challenge on the mainstage.
US2U / Jelly Bell
Us2u sells and promote Jelly Belly Jelly Beans in Sweden. Common to the brands we work with is that they are products that in one way or another stand out from the crowd – Out of the Ordinary!
For those of you who visit our booth during DreamHack Summer will be really challenged. You will have the opportunity to try the real Harry Potter Bertie Bott’s Every Flavor Beans, what does Earwax or Earthworm taste like? Do you dare to try? As a Harry Potter lover, don’t miss this!
You will also get to play Bean Boozled, a candy game where you can be tricked. Ten tasty official flavours, and Ten erm…not so tasty official flavours guarantee some fun! So, think you can tell them apart? Dare you tell them apart?. Is it Cappuccino or Liver and Onions, Pomegranate or Old Bandage!? Well, you just won’t be able to tell until you take the challenge and try one! 
You will find us at booth B02:19. Hope to see you there!
Arla wants to contribute to a healthier lifestyle for kids in the gaming world and has therefore come up with the concept ”kids eating well”. At Dreamhack, Arla will focus on this and will offer breakfast, snacks and evening snacks to all children in order to highlight a healthier lifestyle for our children.
Once in place, Matgeek will join us, who will perform everything from pancake races, and easier cooking. He will also ensure that visitors have the best possible experience at Arla´s foodtruck.
Visitors will also have a chance to compete in the incredible night duel where they have a chance to win tokens to the Rafflewheel. They will also be able to play other fun games. Welcome!
IFK Värnamo

Are you ready for an extraordinary mix of sports and gaming? Look no further than IFK Värnamo, the renowned football club that will be participating in DreamHack Summer 2023. This year, IFK Värnamo is bringing its passion for sports and e-sports to one of the biggest gaming festivals in the world!

Join us at DreamHack 2023 as IFK Värnamo hosts a series of exhilarating competitions where you’ll have the opportunity to win incredible prizes directly from the club. On top of that, you’ll also have a chance to win DreamHack coins for the highly anticipated Dream Wheel!

Immerse yourself in the electrifying atmosphere as IFK Värnamo takes the stage, showcasing their skills and engaging with fans. On the Mainstage, IFK Värnamo invites you to participate in
football darts, where you even have the chance to challenge professional footballers from the Allsvenskan league. And the stakes are high! By triumphing in this thrilling competition, you could secure VIP tickets to the Allsvenskan matches.

Make sure to visit our booth, where you can encounter IFK Värnamo’s eAllsvenskan team and go head-to-head with them in FIFA 23. Test your gaming prowess and see if you have what it takes to conquer the virtual football world against these talented professionals.

DreamHack Summer 2023 is the ultimate destination for enthusiasts of both sports and gaming. Don’t miss this unique opportunity to engage with IFK Värnamo, explore their connections to esports, and get involved in unforgettable competitions. We can’t wait to meet you at DreamHack!

Once more Tele2 are proud to provide Dreamhack with our lightning-fast broadband. Join us and challenge famous players like Tejbz, Kevzter, Michi, Ufosxm, Kingeen, ChrisWhippit and Anniefuchsia at Fortnite, CoD, Fifa, Minecraft and more. Welcome to our zone for an unlimited gaming experience!
In Gsign’s booth at DreamHack, you will be able to experience gaming at its best, smartest, and most stylish. Interior design and battle stations tailored to your taste and preference, developed by gamers themselves. Try hanging out in Gsign’s streamer room with a battle station built entirely to make your stream world-class, or test play in furniture designed to suit the professional esports player. Of course, you can also design your own room using Gsign’s 3D tool on site. Test-sit the industry’s best gaming chairs, smart desks, self-illuminating monitor arms, unique screen suspension, stylish and intelligent lighting, and features you’ve always longed for.
You will also have the opportunity to compete for a chance to win a Rebel Battle Station and, of course, meet your favorite streamers who also love to hang out among Gsign’s gaming setups, decor and furnitures.
Trygga Barnen

Apart from an information desk in the booth, we wish to arrange one or two picker wheels. The visitors who starts to follow Trygga Barnen on our social medias can participate in a competition to win tickets to your dreamwheel and mech from Trygga Barnen as well as candy.

Killar.se, Sweden’s largest national online support for guys, together with the gaming culture association Sverok, will be at dreamhack again this year. Killar.se has its support chat open for all visitors, regardless of gender, between 19-02 every day. Chat with us about how you’re feeling, what’s on your mind, or anything else. You are completely anonymous and no question or thought is too small. You can also meet us in expo every day where you can play games, check out our new games, talk to us and just relax for a while. Don’t miss spinning our conversation wheel to earn coins for the big dreamhack wheel! Meet our youth ambassadors and take the opportunity to start your own gaming culture association. The Youth Ambassadors will help you and can pay a visit to your association later if you want.