In 2016, AXE launched Find Your Magic, a point of view that inspires guys to embrace what makes them unique, authentic and ultimately attractive to the world around them. Find Your Magic was introduced in conjunction with the AXE Advanced Collection, a premium line of grooming products designed with premium benefits to help guys express their individuality. Throughout its history, the brand has partnered with some of society’s biggest voices, and created exclusive content and experiences for our community of guys and girls worldwide.

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