More than a festival, it’s a celebration of play, competition, and community — all under one roof. Whether you’re here to meet your favorite creators, compete on stage, watch the greatest tournaments, explore new games, or adventure into our immersive expo, DreamHack is the place to connect, share, and create unforgettable moments. From esports tournaments and cosplay championships to music, gaming, and hands-on experiences, every corner is alive with energy and excitement.
Our bold, modern single-letter logo embodies creativity and clarity, offering immediate recognition and a confident yet approachable tone.
The primary logo should be featured prominently on branded materials, digital platforms, and merchandise. Ensure it is always displayed with appropriate spacing and contrast to maintain impact and legibility.
Our full logo pays homage to our heritage while aligning with our modern visual identity. While widely used in legacy assets, it remains relevant in specific environments where continuity is key.
Use the secondary logo in instances where a more traditional or legacy representation of the brand is required. It can complement the primary logo but should not replace it.
A vibrant colour palette tailored to different event contexts.
When deciding on which colours to use it is important to consider what the nature of the initiative/event/occasion is.
Multi-coloured
For anything regarding social / digital media in general you are free to use the full palette. Never use more than one pairing per asset.
Single colour
For festivals please use the following colour applications.
R: 255 G:227 B:0
C:0 M:6 Y:100 K:0
#FFE300
PANTONE 109C
R: 255 G:120 B:0
C:0 M:66 Y:100 K:0
#FF7801
PANTONE 021C
R: 3 G:225 B:147
C:0 M:6 Y:100 K:0
#03FF93
PANTONE 2240C
R: 255 G:22 B:0
C:0 M:98 Y:100 K:0
#FF1600
PANTONE BRIGHT RED C
R: 224 G:0 B:127
C:6 M:100 Y:11 K:0
#E0007F
PANTONE 226C
R: 149 G:255 B:255
C:0 M:6 Y:100 K:0
#9DFFFF
PANTONE 291C
R: 36 G:93 B:255
C:0 M:6 Y:100 K:0
#245DFF
PANTONE 293C
R: 207 G:255 B:71
C:23 M:0 Y:91 K:0
#CFFF47
PANTONE 374C
R:115 G:0 B:255
C:72 M:73 Y:0 K:0
#7300FF
PANTONE 2089C
Guidelines for pairing colors based on the nature of the initiative—whether it’s a vibrant digital campaign or a focused festival experience.
Follow the color pairing guide to create visually cohesive and on-brand assets. Make sure to use only one color pairing per asset for clarity and consistency.
Yellow x Red
Yellow x Orange
Sky Blue x Purple
Sky Blue x Blue
Blue x Mint
Yellow x Pink
Green x Blue
Green x Pink
Purple x Mint
Purple x Yellow
Purple x Green
Level up your vibe with our official wallpapers, built to flex the spirit of gaming, esports, and all things DreamHack. Whether you’re rocking desktop or mobile, these backgrounds are your way to keep the energy alive 24/7.
💡 Pro tip: keep them crispy. No cropping, stretching, or remixing — just the raw DH heat, exactly how it’s meant to be.
