ESL FACEIT Group and Automobili Lamborghini announce long-term partnership for DreamHack gaming festivals
London, May 12, 2026 – ESL FACEIT Group (EFG), a global leader in esports and gaming entertainment, and Automobili Lamborghini, the iconic Italian supercar manufacturer, have today announced a new long-term partnership. As part of the agreement, Automobili Lamborghini becomes the Official Automotive Partner for DreamHack festivals in the US and EU, expanding its presence […]
DreamHack Atlanta names SOUR PUNCH® Candy an Official Partner, Featuring their “SOUR PUNCH® Arcade”
DreamHack, the world’s premier gaming lifestyle festival, has announced an official partnership with SOUR PUNCH, for the upcoming DreamHack Atlanta, taking place on 15-17 May, where the iconic SOUR PUNCH® brand will level up the fan experience with an immersive show-floor activation. The partnership centers on the debut of the SOUR PUNCH® Arcade, a dedicated […]
Don’t miss out on Zenni at DreamHack Atlanta
Don’t forget to set your look Our friends over at Zenni are bringing their stylish, affordable eyewear straight to DreamHack Atlanta! Protect your eyes with sunglasses outside, blue-light glasses inside, and more at their website, and use code DREAMHACK for 10% off. When you visit us in Atlanta, be sure to swing by the merch […]