FIVE MORE YEARS! 🎮🤝
Elgiganten AB will continue as the Presenting Partner of our DreamHack festivals in Sweden through 2031, making this the longest-running retail partnership in Swedish gaming and esports history.
For years, Elgiganten has been part of what makes DreamHack feel like DreamHack for fans across Sweden. Not just as a sponsor, but as a true part of the festival experience for tens of thousands of attendees.
From the massive 2,000+ sqm on-site megastore to unforgettable “1337 Moments” on the main stage, this partnership has consistently transformed retail into real community engagement at scale.
And now, we’re taking that collaboration into the next era of gaming culture together.
Expect:
🛍️ Immersive fan activations and gaming retail experiences
🎮 Hands-on access to the latest gaming technology
🎁 Fan-favorite giveaways and live stage moments
🏠 The continued use of the iconic co-branded DreamHack festival logo
At a time when many partnerships move short-term, this five-year renewal says something bigger: gaming culture isn’t a trend. It’s a long-term commitment.
Massive thanks to Elgiganten for continuing this journey with us. The undisputed “Home of Gaming” keeps growing. 🚀
See you at DreamHack Stockholm this November!
