October 22, 2025

DreamHack returns to Atlanta

October 22, 2025

DreamHack, the world’s leading gaming lifestyle festival and part of ESL FACEIT Group, will return to Atlanta’s Georgia World Congress Center from Oct. 31–Nov. 2, 2025, marking more DreamHack festivals in Atlanta than any other U.S. city. This 2025 edition will be the biggest DreamHack Atlanta yet, bringing America’s largest Halloween costume contest with $20K in prizes; more than 20 esports tournaments, including 7 world championship titles; over 1000 guests include more than 30 voice actors and hololive VTuber Group; a special Student Friday; as well as concerts, cosplay competition, indie games, LAN parties, and all-ages entertainment, all under one roof. 

DreamHack Atlanta closes the annual Games Week Georgia (Oct. 29-31), which celebrates the video game and esports industry in Georgia. The event brings together gaming leaders and experts from around the world for a week of business, networking and professional development events, culminating with DreamHack Atlanta. Atlanta’s role in the gaming industry continues to surge, supported by a thriving creator economy, esports organizations, game studios, and fan communities. 

“Atlanta has become the beating heart of DreamHack in the United States — a city with a gaming community as vibrant, diverse, and passionate as the festival itself,” said Shahin Zarrabi, VP, Festivals, ESL FACEIT Group. “DreamHack shattered global records in 2024, and Atlanta has been central to that growth. We’re thrilled to return to Atlanta — a place where every gamer, fan, and creator can truly belong.”

DreamHack Atlanta is part of ESL FACEIT Group’s 2025 global festival tour spanning three continents, closing the year alongside DreamHack Stockholm and DreamHack Hyderabad.

 

AMERICA’S LARGEST HALLOWEEN COSTUME CONTEST

From the largest Halloween Costume Carnival Contest in the U.S. to on-site trick-or-treating, quests, wicked activations, and creator surprises, the festival floor becomes a haunted playground. Come to compete, show off your costumes, or just soak up the atmosphere. 

 

$6.6 MILLION IN ESPORTS COMPETITIONS*

DreamHack Atlanta will host more than 20 esports tournaments, including 7 world championship titles, with a nearly $6.6 million prize pool across competitions including:

      • Fatal Fury: City of the Wolves ($2.5 million)
      • King of Fighters XV ($1 million)
      • Samurai Shodown ($500k)
      • Art of Fighting 3 ($100k)
  • DreamHack Knockout (Winner qualifies to ESL Pro League Season 23; $10,000 split among the top four placements)

*See all esports competition details HERE.

ADDITIONAL EXPERIENCES

In addition to esports and Halloween events, DreamHack Atlanta will also feature:

    • hololive English brings a weekend of live chaos and fun when Takanashi Kiara, Koseki Bijou, Gigi Murin, Mori Calliope, and Elizabeth Rose Bloodflame take the Main Stage for special Halloween gaming and D&D moments.
  • Student Friday — Student Friday is an all-access entry into the world of gaming, esports, creators, and energy — all for a student-only discounted price (educators are free). The day includes:
    • DreamHack Collegiate Invitational — Rocket League and Valorant teams from schools across the country battle for glory.
    • SIEGE College Fair — Explore college programs in game design, esports, animation, and tech. Meet schools, talk to advisors, and find your next step in gaming and education.
    • Student Panels —  Learn from pros and industry voices. Careers in esports, content creation, game dev, streaming — real conversations designed for students like you.
  • Cosplay Competition — including the DreamHack Cosplay Championship.
  • The largest Artist Alley in DreamHack history.
  • Massive Indie Playground for new and upcoming gaming titles.
  • Freeplay Stacked with games across arcade, console, and PC, this area is all set up and ready for attendees to jump in and play casually or explore something new, including:
    • 2XKO First Impact
    • $30K+ in prizing for FGC tournaments
    • $5K Wildcard Release Tournament
    • $10K DreamHack Knock Out – CS2

Partners play a crucial role in shaping the on-site experience through hosting tournaments, offering activities, and showcasing the newest products. Highlights at DreamHack Atlanta include:

  • DHL, Official Partner: Visitors can snap photos with the beloved robot mascot, CARGO, at the DHL photo booth, play the new EffiBOT mobile game for a chance to win $2,300, and explore global career opportunities at DHL.
  • KICK, Official Partner: Attendees can connect with their favorite creators IRL including one of the world’s most-watched streamers xQc, attend industry Q&A panels presented by KICK staff, access limited-edition merch, and more at the KICK Stage.
  • Zenni, Official Partner: As the official eyewear partner of DreamHack, attendees can explore the latest ESL and DreamHack eyewear collections from Zenni Optical at the DreamHack merch store, as well as on display throughout the show floor. Attendees can also complete their DreamHack Quest for a chance to win prizes!
  • Walmart Delivers Lo-fi Play: Attendees can dive into the Walmart Delivers Lo-fi Play experience, play iconic retro video and board games, climb a live leaderboard, snap an 8-bit-style photo, and walk away with a free assortment of Walmart-sold gamer swag.

About DreamHack

DreamHack is where the gaming world comes to life. More than a festival, it’s a celebration of play, competition, and community — all under one roof. Whether you’re here to meet your favorite creators, compete on stage, watch the greatest tournaments, explore new games, or adventure into our immersive expo, DreamHack is the place to connect, share, and create unforgettable moments. From esports tournaments and cosplay championships to music, gaming, and hands-on experiences, every corner is alive with energy and excitement. DreamHack is part of ESL FACEIT Group, the leading competitive games and esports company.

DREAMHACK PR TEAM

Sarah Buric
Senior PR & Communications Manager
Anton Fagerhem
PR & Communications Manager
 

DREAMHACK Commercial TEAM

Andreas Jernberg
VP Commercial
 
Martin Sirc
Head of Brand Partnerships
 
John Karlsson
Brand Partnership Manager
 
Gabe Yocum
Sales Manager
 

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DreamHack Shatters Attendance Record With 60,000+ Fans — Confirms Return to Stockholm in 2026

DreamHack Shatters Attendance Record With 60,000+ Fans — Confirms Return to Stockholm in 2026

DreamHack Shatters Attendance Record With 60,000+ Fans — Confirms Return to Stockholm in 2026.

Another record-setting year brought Sweden’s Prime Minister, His Royal Highness Prince Daniel, thrilling esports action, star-studded creator showcases, interactive expo experiences, and more to Stockholmsmässan.

STOCKHOLM – November 30, 2025 – ESL FACEIT Group (EFG), the leading esports and gaming entertainment company, today announced that DreamHack Stockholm 2025 has concluded after three blockbuster days of competition, creator showcases, expo activities and music. Returning to Stockholmsmässan from November 28–30, the festival delivered its most diverse content slate to date—uniting elite esports, massive creator talent, and breakout community events under one arena-shaking roof, making it the biggest DreamHack festival in Europe ever with over 60 000 people coming from 70 countries around the world.

For the first time, DreamHack Stockholm welcomed both Sweden’s Prime Minister Ulf Kristersson and His Royal Highness Prince Daniel, marking a monumental moment for the Swedish gaming landscape and celebrating the country’s influence on global gaming culture.

“DreamHack Stockholm 2025 represents everything this festival stands for—community, competition, culture and creativity,” said Shahin Zarrabi, VP Festivals ESL FACEIT Group

Following this festival’s massive success, DreamHack now announces its return to Stockholm 2026, 27-29 November – the same venue: Stockholmsmässan in Älvsjö.

“Seeing Swedish leadership join tens of thousands of players, families, and fans only reinforces what we’ve always known: gaming is one of the most powerful cultural forces in the world. Stockholm proved that again this weekend, and will do it again next year,” said Zarrabi.

The festival showcased a slate of world-class tournaments, all-star content creators, and entertainment experiences across three jam-packed days—solidifying DreamHack Stockholm as one of Europe’s must-attend gaming gatherings.

An Historic Overwatch Champions Series Title for EMEA

Last year’s finalists, Team Falcons and Crazy Raccoon—both part of the historic Korean domination in Overwatch Esports—were knocked out in the Lower Bracket, making the Overwatch Champions Series (OWCS) 2025 World Finals historic as the Grand Final became an all-EMEA battle between Al Qadsiah and Twisted Minds, where the latter triumphed 3–1 to become the OWCS 2025 World Champions.

On their way to the title, Twisted Minds defeated last year’s champions Team Falcons in the Upper Bracket semifinal with an impressive 3–0, followed by a 1–3 loss to Al Qadsiah in the UB final. The team rallied, entering the Grand Final after a comfortable 3–1 win over Crazy Raccoon in the Lower Bracket final to take revenge and secure the championship title.

NTMR Gaming Claims the Grand Major 2025 Championship Title for THE FINALS

NTMR Gaming — competing under their rallying cry “Fear the Nightmare” — captured the Grand Major 2025 title, becoming the first team to reach 5 match points in THE FINALS’ signature Heat System. After a commanding Day 1 that earned them top seed, the North American trio of Uni, Lasagna, and Gremliners fought through a tense Day 2, eliminating fan favorites ENVY and rising stars TSM before securing victory over challengers Team Secret, FNATIC, and SSG. Uni delivered standout performances throughout the weekend, though NTMR’s coordinated play was key to their championship run.

The event marked a milestone for THE FINALS esports, peaking at over 30,000 concurrent English-language viewers, with additional audiences in Chinese and Korean. DreamHack’s 700-seat arena remained packed across both days, with fans filling aisles during Day 2 to stay close to the action.

“We consider this year 0 of THE FINALS esports — this is just the beginning,” said Oscar Lundberg, Community Lead. “To start off with such an amazing, high-stakes, high-energy event feels absolutely incredible. We’ll be back for more in 2026 — we’re just getting started.”

Crazy Arena, Crazy Crowd, and Crazy Raccoon Lit Up The Brawl Stars World Finals in Stockholm

The Brawl Stars World Finals brought massive energy to Stockholm as 16 international teams competed for a $1,000,000 prize pool. Fans packed the venue throughout the weekend to witness pro-level competition and a ceremony performance of The Good Randoms.

The Grand Finals match ended with Crazy Raccoon taking down HMBLE in a 3-0 sweep, getting revenge for last year’s World Finals matchup in Helsinki, where HMBLE reigned victorious. 

Congratulations to Crazy Raccoon, who on their way to the title, took down world class teams such as STMN Esports and SK Gaming. 

BIG EQUIPA and Emmsan Get To Lift ESL Impact Trophy on Home Soil 

ESL Impact League Season 8 Finals featured two Grand Final debut teams as MIBR fe and BIG EQUIPA battled it out, with BIG EQUIPA claiming the title and $50,000.

After losing the opening game vs Sakura (8–13), BIG EQUIPA impressed the audience with stunning Counter-Strike 2 performances. The new European superteam dominated the remainder of the event, including a 2–0 win over NIP Impact in the semifinals, with star player Mayline-Joy “ASTRA” Champliaud posting a dominant 1.52 rating.

The win was especially meaningful for the squad’s sole Swedish representative, Emma “Emmsan” Mattsson, who hoisted her first ESL Impact trophy on home soil.

“I’m proud. I love my team. I love you Stockholm,” she said in the winner’s interview.

Monte to EPL as DreamHack Knockout Brings Back Old-School Counter-Strike

38 teams came to Stockholm to compete for glory and one ticket to the world’s biggest Counter-Strike 2 league, the ESL Pro League. After a weekend of thrilling matches, tense rounds, and roaring crowds echoing across DreamHack’s C Hall, Monte secured the EPL spot by defeating FUT in the final (2–1). Dominating opponents such as 500, GenOne, and OG on their run to the final, Monte remained ruthless to the very end — proving that old-school Counter-Strike 2 BYOC is here to stay.

Beta Squad’s AJ & Kenny Send DreamHack into Chaos — Fans Cry, Meet & Greet Sells Out

AJ and Kenny from Beta Squad lit up DreamHack with one of the most explosive creator appearances of the weekend. Their Meet & Greet quickly became an emotional storm of excitement, with fans shaking, smiling through tears, and clutching signed merch like trophies.

The new Chat vs Champs format proved to be a standout hit, delivering exactly the kind of unpredictable entertainment Beta Squad is known for. The room was packed wall-to-wall, tickets sold out, and everyone there stayed locked in.

Mirabell, Jocke Lundell and a Hometown-Flavoured Opening Ceremony Ignited Friday

One of Sweden’s biggest TikTok stars, Mirabelle Lundgren, opened the festival with her first-ever live appearance on the Main Stage. Swedish social media heavyweight Joakim Lundell followed with an intense DJ set — complete with pyro and lasers — before the Stockholm–metro–themed opening ceremony shook the venue. Finally, Norwegian trio Ballinciaga closed the night in signature style, getting the arena dancing in vintage pink balaclavas.

IJustWantToBeCool’s First Ever Stockholm Show Packed the Arena

With 900 people at the meet-and-greet and several thousand filling the Main Stage area, IJustWantToBeCool proved yet again why they’re one of Sweden’s biggest entertainment groups of the past decade. The first live edition of “Vad?” was a runaway hit.

DreamHack Stockholm 2025 Breaks Records as the Nordics’ Biggest Gaming Expo

DreamHack Stockholm 2025 shattered records with the largest gaming expo ever held in the Nordics — filling the arena with world-class gaming culture, competition and creativity. Presenting partner Elgiganten led a lineup of industry giants, while LEGO ran a bustling Builders Zone and Nintendo showcased beloved titles. Thousands flocked to the expansive free-play area to compete, explore and game alongside fans from across the region.

The show floor became a spectacle of innovation and hype — Red Bull parked a real F1 car, Lamborghini glimmered under the lights, and Lenovo stole the spotlight with one of the wildest booth designs the event has ever seen.

Stockholm’s Cosplay Community Shows Up Big Across Two Competitions

DreamHack’s best-dressed attendees lit up the Main Stage during the festival’s Cosplay Championship. The competition awarded 25,000 SEK, gift cards, products worth 15,000 SEK, and tickets to DreamHack 2026 across three divisions.

reGnakED’s Beastmaster won the Expert category, Orig8kami’s Vestal took Artisan, and Mammma Gina’s Yennefer secured Novice.

The Extreme Cosplay Gathering Qualifier showcased another talented field, with cosplayers competing for a chance to appear at Japan Expo in Paris — Europe’s largest cosplay stage. A Final Fantasy XVI trio — Tokah (Clive Rosfield), Yumidun (Jill Warrick), and Mayo (Benedikta Harman) — won top honors and will represent in 2025 with hopes of taking home a regional title.

A message to the community

A message to the community

Today, we’re announcing DreamHack is returning to Atlanta in May 2026, bringing along major esports IPs such as CDL and IEM. For those of you who are familiar with our calendar from the last few years, you’ll notice it’s within the same time frame we usually bring DreamHack to Dallas at the Kay Bailey Hutchison Convention Center. 

Texas was the first state we expanded DreamHack to when we came to the US, and DreamHack Dallas has consistently broken records as the largest DreamHack festival in the world. Over the next few years, however, the convention center is seeing some exciting developments of its own.

It’s currently being upgraded to serve as the International Broadcast Center for the 2026 FIFA World Cup. After that, and until 2029, it will undergo a major expansion to renovate the venue and surrounding areas. We couldn’t be happier to see our partners at the KBHCC getting a well-deserved upgrade. At the same time, that means we needed to explore alternative locations for our May festival.

Atlanta and the Georgia World Congress Center is our longest-running active home of DreamHack. As a city with a long history and legacy of gaming communities, it was a natural choice to bring the spirit of all of our past US festivals into one place and one festival in Atlanta in May next year.

Our commitment stays the same. DreamHack is a place for everyone and everything gaming and esports to gather under one roof. In a time when we’re seeing more social disconnect than ever, and especially for a culture that largely takes place at home in front of a screen, we need more places to meet, celebrate, and compete in person. Wherever we go, from China to Sweden, from the UK to the US, we’re going to create that space.

For those of you who make DreamHack Dallas your yearly trip, I strongly recommend you come out to Atlanta next year and check it out. It’s going to be bigger and better than ever, just like every time before.

Shahin Zarrabi

Vice President, Festivals / DreamHack

ESL FACEIT Group

From Underdog to Legend: DreamHack Knockout Paves Way to ESL Pro League

From Underdog to Legend: DreamHack Knockout Paves Way to ESL Pro League

June 17, Atlanta / Stockholm: The world’s leading gaming lifestyle festival DreamHack, a part of ESL FACEIT Group, is thrilled to announce DreamHack Knockout. With this competition, DreamHack Atlanta 2025 and DreamHack Stockholm 2025 offer an open, in-person and direct pathway for every Counter-Strike 2 (CS2) player, whether casual or pro, to earn a spot in the world’s biggest CS2 league: The ESL Pro League (EPL).

“This is what DreamHack is all about, we’re leveling the playing field. Nothing matters except bringing your computer, showing your skill, and rising to fame,” said Shahin Zarrabi, VP Festivals at ESL FACEIT Group. “No bells and whistles, just raw and unfettered competition.”

DreamHack Knockout will feature a $10,000 prize pool at each festival.

DreamHack Atlanta 2025


DreamHack Stockholm 2025


Everyone with a BYOC (Bring Your Own Computer) ticket and an assigned seat within the BYOC area can participate in the DreamHack Knockout tournament. Ticket options include standard BYOC tickets, BYOC 20+ tickets, and team tickets (5+1). The option for a coach to have access is available. 

Stay tuned for more news by visiting dreamhack.com/atlanta and dreamhack.com/stockholm or follow DreamHack on X and Instagram. For more assets and information, please see the DreamHack Atlanta Press Kit / DreamHack Stockholm Press Kit.

For more general information on ESL FACEIT Group, visit eslfaceitgroup.com or follow ESL FACEIT Group on LinkedIn.