May 15 – 17, 2026

Sour Punch

About

Sour Punch® candy, produced by American Licorice Company, is a leading confectionery brand known for its sweet-yet-sour chewy treats, bold flavors, and playful formats including Straws, Bites, and Twists. At DreamHack Atlanta, the brand brings this energy to life through the SOUR PUNCH® Arcade, a retro-inspired, high-energy gaming experience where fans can play, compete, and engage with the brand on the show floor.

Georgia World Congress Center

Georgia World Congress Center