What do you get when you combine two brothers, a cousin, and a childhood full of creativity? You get IJustWantToBeCool – one of Sweden’s most beloved comedy collectives. Since 2011, Victor, Emil, and Joel have built their own universe of sketches, series, and wild ideas – with over 2,000 videos, 350 million views, and 1 million YouTube subscribers. Their style? Fast-paced, unexpected, and always full of laughs. Beyond YouTube, they’ve topped book charts with the children’s book series Skurkarnas Skurk, released a board game and a cookbook, appeared on Allsång på Skansen, created four TV series for SVT, and won the Guldörat award. In 2026, their first feature film will be released. IJWTBC isn’t just entertainment. It’s humor, drive, and creativity in its most chaotic and lovable form.